---
title: "NovaHDR vs Imagen for Real Estate: How They Differ"
url: https://www.novahdr.com/compare/novahdr-vs-imagen/
last_updated: 2026-10-12
---

# NovaHDR vs Imagen for Real Estate: one consistent set or a browser toolbox

Imagen for Real Estate is a browser-based editor that merges exposures and offers window pulls, perspective correction, sky replacement and an assistant for staging, object removal and twilight, priced per photo. NovaHDR finishes a property photo set with balanced exposure and consistent color from room to room, in a natural look, and you keep the final review. Choose Imagen when you want many editing tools and teams with a shared look. Choose NovaHDR when you want the set finished as a whole and nothing added to the property.

[Edit a Property](https://app.novahdr.com/sign-up)

## At a glance

| | NovaHDR | Imagen |
|---|---|---|
| Scope | Exposure and color across the set | HDR merge, window pull, perspective, sky, color, crop |
| What you send | JPEG, PNG or WebP | JPEG, RAW, HEIC/HEIF, AVIF and DNG |
| Changes | Retrying the same activated property uses no additional credit | Three human revisions per listing |
| Speed | 24 to 72 hours after you send the property | Vendor claim: first batch in under 10 minutes |
| Price | $29 one-time for one property | $0.22 a photo (early bird, 30% off) |

## How NovaHDR and Imagen differ

- **Tools in the box**: Imagen lists HDR Merge, Window Pull, Perspective Correction, Sky Replacement, Color Enhancement and Crop, plus an assistant for virtual staging, object removal and twilight. NovaHDR does not offer those tools. It balances exposure and color and leaves the property as it is.
- **RAW and HEIC uploads**: Imagen accepts JPEG, RAW, HEIC/HEIF, AVIF and DNG files. NovaHDR accepts JPEG, PNG and WebP, so RAW files are exported first.
- **Per photo or per property**: Imagen prices pay as you go per photo; its early bird price was $0.22 a photo, 30% off, and the regular price was not shown. NovaHDR prices a property of up to 50 photos at $29 one-time for one property.
- **Revisions and review**: Imagen sends a flagged photo to "human review" and includes three human revisions per listing. NovaHDR keeps the final review with you before the set goes to your client.
- **Consistency as the deliverable**: Imagen talks about "consistent, listing-ready quality across every photographer on your team". NovaHDR finishes each property as a set, so the rooms read as one property rather than separate edits.

## NovaHDR vs Imagen, side by side

| Topic | NovaHDR | Imagen |
|---|---|---|
| What you get | A finished property photo set with balanced exposure and consistent color from room to room | Edited listing photos, final JPEGs |
| The look | Natural: bright enough to read the space, restrained enough to keep its character | Vendor describes "consistent, listing-ready quality" |
| What you send | Up to 50 JPEG, PNG or WebP photos per property; RAW, TIFF and bracket sets are not accepted | JPEG, RAW, HEIC/HEIF, AVIF, DNG |
| What is edited | Exposure and color only: no virtual staging, sky replacement, object removal or added features | HDR merge, window pull, perspective, sky, color, crop; staging, removal and twilight assistant |
| Turnaround | 24 to 72 hours after you send the property | Vendor claim: first batch in under 10 minutes |
| Final review | You keep the final review before the set goes to your client | Three human revisions per listing |
| Where it runs | Web app; sign up with Google or email | Browser only; no desktop app or plugins |
| Price | $29 one-time for one property, or plans from $79 a month | Pay as you go per photo; early bird $0.22 a photo |

As of 2026-10-12.

## Pricing

NovaHDR plans come from its pricing. Competitor prices are as of October 2026, from imagen-ai.com. Check the vendor for current pricing.

- One Property: $29 one-time for one property
- Solo: $79 per month, 5 property credits
- Pro: $199 per month, 15 property credits
- Studio: $399 per month, 40 property credits

- Imagen Pay as you go: $0.22 per photo (Early bird price, 30% off, limited time)
- Imagen Teams: Custom (For 25,000+ photos a year)

Prices as of 2026-10.

## About each option

- **NovaHDR**: NovaHDR is property photo editing for real estate photographers. You name the property, upload up to 50 JPEG, PNG or WebP photos, choose One Property or a plan, and send the property for editing. The finished set comes back in 24 to 72 hours with balanced exposure and consistent color from room to room, a natural look rather than a redesigned room, and you keep the final review before it goes to your client. RAW, TIFF and bracket sets are not accepted: merge and export brackets first.
- **Imagen**: Imagen for Real Estate is a browser-based editor from Imagen. It merges exposures and offers window pulls, perspective correction, sky replacement and an assistant for staging, object removal and twilight. It takes JPEG, RAW, HEIC, AVIF and DNG files, returns final JPEGs, and includes three human revisions per listing. New accounts get 250 free photo edits.

## Which one fits your work

**Choose NovaHDR when:**
- You want each property finished as one consistent set
- You want nothing added to or removed from the room
- You prefer a price per property
- You keep the final review yourself

**Choose Imagen when:**
- You want HDR merge, window pulls and perspective correction
- You shoot RAW or HEIC
- You want included revisions from the vendor
- You run a team that needs one shared look

## How to try both on the same property

1. Export a recent shoot as finished JPEGs.
2. Create a NovaHDR property and send it for editing.
3. Use Imagen's free edits on the same shoot.
4. Compare the two sets room by room.
5. Pick the one that needs less from you before delivery.

## Questions about NovaHDR and Imagen

### Is Imagen for Real Estate the same as the Imagen desktop app?

No. Imagen says its real estate web app is priced separately from the desktop plans.

### Does NovaHDR do window pulls or perspective correction?

No. NovaHDR balances exposure and color. It does not promise window pulls or straightening, and it cannot recover detail that was not captured.

### Which handles RAW files?

Imagen accepts RAW. NovaHDR accepts JPEG, PNG and WebP, so export your RAW files first.

### What does each cost for one listing?

Imagen charges per photo; its early bird price was $0.22 a photo, as of October 2026. NovaHDR is $29 one-time for one property for up to 50 photos.

## Sources

Checked 2026-10-12.

- [Imagen real estate](https://web.archive.org/web/20260826163245/https://imagen-ai.com/real-estate/)
- [Imagen pricing](https://web.archive.org/web/20260928061832/https://imagen-ai.com/pricing/)

## Related comparisons

- [NovaHDR vs AutoHDR](https://www.novahdr.com/compare/novahdr-vs-autohdr/)
- [NovaHDR vs Fotello](https://www.novahdr.com/compare/novahdr-vs-fotello/)
- [AutoHDR vs Imagen](https://www.novahdr.com/compare/autohdr-vs-imagen/)
- [NovaHDR vs Autoenhance.ai](https://www.novahdr.com/compare/novahdr-vs-autoenhance/)
- [Imagen alternatives](https://www.novahdr.com/alternatives/imagen/)
- [Natural HDR for real estate](https://www.novahdr.com/natural-hdr-real-estate/)
- [All comparisons](https://www.novahdr.com/compare/)

## One property, one consistent set

Upload the photos and review a balanced, natural set before it goes out.

[Edit a Property](https://app.novahdr.com/sign-up)