Compare · Last checked October 12, 2026
NovaHDR vs Fotello: a focused finish or an all-in-one media platform
Fotello calls itself "The AI real estate media platform": editing, virtual staging, twilight, booking, delivery and payments in one place, priced per listing. NovaHDR is narrower on purpose. It finishes a property photo set with balanced exposure and consistent color, in a natural look, and you keep the final review before client delivery. Choose Fotello when you want one platform to run the whole job, from booking to payment. Choose NovaHDR when you already have your business tools and want the photos finished as one consistent property.
At a glance
| NovaHDR | Fotello | |
|---|---|---|
| What it is | A finishing service for property photo sets | A media platform: booking, editing, delivery, payments |
| Extras | Exposure and color only | Virtual staging and twilight |
| What you send | JPEG, PNG or WebP, up to 50 photos | "All photo file types including all RAW formats and JPEGs" |
| Changes | Retrying the same activated property uses no additional credit | Human revisions "within 6 hours" on paid plans |
| Price | $29 one-time for one property | Essential $16 a listing, billed on 75 listings a month |
How NovaHDR and Fotello differ
One platform or one job
Fotello covers "booking, editing, delivery and payment", with a web app, a mobile app and API access on every plan. NovaHDR does one part of the job, finishing the set, and leaves booking, delivery and invoicing to the tools you already use.
Staging and twilight
Fotello's Ultimate plan includes 2 twilight and 2 staging creations, and pay-as-you-go staging and twilight are $1 each as of October 2026. NovaHDR does not offer staging or twilight edits.
RAW files and brackets
Fotello accepts "all RAW formats and JPEGs". NovaHDR takes JPEG, PNG or WebP only, so you merge and export first.
How the price adds up
Fotello's Essential plan is $16 a listing but is billed monthly on 75 listings ($1,200 a month), and its free plan adds Fotello branding. NovaHDR sells a single property at $29 one-time for one property with no subscription, and plans start at $79 a month for 5 properties.
Who checks the result
Fotello offers human revisions from its in-house team on paid plans. With NovaHDR, the final review stays with you before the set goes to your client.
NovaHDR vs Fotello, side by side
Checked against public pages on October 12, 2026. "Not stated" means the pages we checked do not say; it is not a claim that the feature is missing.
| Topic | NovaHDR | Fotello |
|---|---|---|
| What you get | A finished property photo set with balanced exposure and consistent color from room to room | Edited photos, staging and twilight, plus booking and delivery tools |
| The look | Natural: bright enough to read the space, restrained enough to keep its character | Vendor describes "editorial-quality photos" |
| What you send | Up to 50 JPEG, PNG or WebP photos per property; RAW, TIFF and bracket sets are not accepted | All photo types, including RAW and JPEG |
| What is edited | Exposure and color only: no virtual staging, sky replacement, object removal or added features | Editing, virtual staging, twilight, upscaling |
| Turnaround | 24 to 72 hours after you send the property | Vendor claim: "delivered instantly, not days" |
| Final review | You keep the final review before the set goes to your client | Human revisions on paid plans; limited automated revisions |
| Where it runs | Web app; sign up with Google or email | Web app, mobile app and API |
| Price | $29 one-time for one property, or plans from $79 a month | Free plan up to 30 photos with branding; Essential $16 a listing; $0.50 a photo pay as you go |
As of 2026-10-12
Sources: Fotello homepage; Fotello pricing
Pricing
NovaHDR plans come from its pricing. Competitor prices are as of October 2026, from fotello.co. Check the vendor for current pricing.
| NovaHDR plan | Price |
|---|---|
| One Property | $29 one-time for one property |
| Solo | $79 per month, 5 property credits |
| Pro | $199 per month, 15 property credits |
| Studio | $399 per month, 40 property credits |
| Product | Plan | Price | Includes |
|---|---|---|---|
| Fotello | Free | $0 per listing | Up to 30 photos, with Fotello branding |
| Fotello | Essential | $16 per listing | Up to 50 photos; billed monthly on 75 listings ($1,200) |
| Fotello | Pay as you go | $0.50 per photo | Photo editing |
Prices as of 2026-10
About each option
NovaHDR
NovaHDR is property photo editing for real estate photographers. You name the property, upload up to 50 JPEG, PNG or WebP photos, choose One Property or a plan, and send the property for editing. The finished set comes back in 24 to 72 hours with balanced exposure and consistent color from room to room, a natural look rather than a redesigned room, and you keep the final review before it goes to your client. RAW, TIFF and bracket sets are not accepted: merge and export brackets first.
Fotello
Fotello is a real estate media platform that covers booking, editing, delivery and payment. It edits photos and creates virtual staging and twilight images, accepts RAW and JPEG files, and offers output sizes for the MLS and for print. Plans run from a branded free plan to Essential at $16 a listing and Ultimate at $18 a listing, with pay-as-you-go editing at $0.50 a photo, as of October 2026.
Which one fits your work
Choose NovaHDR when
- You want a natural, consistent property set and nothing added
- You already run booking and delivery elsewhere
- You shoot a few properties a month and want no subscription
- You want to keep the final review yourself
Choose Fotello when
- You want booking, delivery and payment in one platform
- You need staging and twilight images
- You shoot RAW and want to upload it directly
- You want revisions handled by the vendor
How to try both on the same property
- Choose one finished shoot exported as JPEGs.
- Send it to NovaHDR as one property and wait for the set.
- Run the same listing through Fotello.
- Compare how natural each set looks room to room.
- Decide which result needs less of your time before delivery.
Questions about NovaHDR and Fotello
Is Fotello an alternative to NovaHDR?
Partly. Both finish real estate photos, but Fotello is a wider platform with staging, twilight and booking tools, while NovaHDR focuses on exposure and color across the set.
Which costs less for one listing?
Fotello's Essential plan is $16 a listing but is billed on 75 listings a month, as of October 2026. NovaHDR's single property is $29 one-time for one property with no plan needed.
Does NovaHDR do virtual staging like Fotello?
No. NovaHDR does not stage rooms or add features. The goal is a natural-looking property, not a redesigned room.
Can I upload RAW files to NovaHDR?
No. NovaHDR accepts JPEG, PNG and WebP. Export your RAW or merged brackets first.
Sources
Recheck public pages before making a buying decision. Spotted an error? Email support@novahdr.com and we will correct it.
Checked 2026-10-12
Your next client handoff
Keep your tools. Finish the photos.
Send the set to NovaHDR and get a consistent property back for your final review.
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